HOW CREATIVE THINKING IS POSSIBLE? ANNOTATION Transformations of archaic world perception and attitude leading to origination and development of modern figurative and symbolic modes of information representation are investigated in the monograph on the basis of cognitive psychology, psycholinguistics, sociobiology, cultural anthropology and logic. Is asserted that relic integral forms of human mental activity are the imprescriptible components of creative thinking. They function not only in the early stages of phylogenesis but also (going deeply into the sphere of unrealizable) continue to participate in information processing in modern forms of reality comprehension. Emotional and psychological specific features of creative persons as well as the culture influence upon the development of creativity are inves- tigated. The monograph is intended for the ones who are interested with the problems of creative thinking. 198